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Established in 2015 by a couple of friends from Brooklyn, Allegiance Yachts has become a leading yacht sales powerhouse headquartered in Fort Lauderdale. Inspired by a winter getaway in Miami Beach, we launched with a passion for yachting and an unwavering commitment to exceptional service & sales.
Allegiance Yachts is committed to more than just buying and selling; we focus on building lasting relationships. Our dedicated service team, including mobile technicians, ensures your yacht remains in peak condition, providing support long after the sale is finalized.
Looking back at our key milestones, we’ve transformed from a passion project into a thriving enterprise. Our dedication to expanding into new yacht sales has enabled us to represent the world’s top manufacturers, ensuring our clients have access to the finest yachts on the market.
We host exclusive events each year, including our signature Bimini Rendezvous, to foster lasting relationships beyond a single yacht purchase. Many of our clients come back for their second, third, and even more yachts, confident in our ability to deliver an outstanding experience every time.
HMY’s marketing plan is designed to attract buyers. It’s our job to position, price, market and sell your yacht, and we take that seriously. When marketing and advertising get activated and reach the masses, it attracts the right people and communicates a powerful message about your yacht. HMY has a 24×7 omni-channel marketing approach that never stops. You’ll see us in full force at major boat shows, on Google, social media, email, YouTube, in yachting magazines, MLS, blogs, digital ads and more. HMY captures vital market and user data as well as digital insights to help effectively market and sell your yacht as quickly as possible.
It takes more than great marketing to sell a yacht.
Our marketing team is also aligned with HMY’s world-class brokerage teams. Together, they fuel our highly collaborative strategy from the first customer connect opportunities to customer nurture and outreach campaigns, to final close, and every step in between. HMY sales and marketing is a finely tuned engine designed to sell yachts. That’s what we do best.
All yacht brokers at HMY are entrepreneurs, go-getters, self-starters, and driven for success. Our network of more than 45 professional, tenured brokers are seasoned at marketing themselves. You can also expect the highest quality yachting expertise, customer service and yacht representation with every listing, so your vessel is showcased in the best possible way.
HMY Yacht Sales is proud to advertise our brand, our services, and your yacht within the industry’s top publications. Open up an issue of Yachting or Power and Motor Yacht, and take note of who appears first in the brokerage section of each issue. As the largest advertiser in leading industry magazines, HMY not only stays in front of prospective buyers, we pass our exposure on to you —ensuring your valuable listing is one of the first listings readers see.
Every yacht broker is on YachtWorld.com, but not every brokerage has the ability to advertise the way we do. Every HMY brokerage listing on YachtWorld is a “premier listing” which means that it gets larger photos, a larger placement on the search results page, and exponentially more people clicking on your ad.
HMY has an unprecedented level of exposure on the world’s top yacht brokerage website. Every boat listed with HMY goes into the YachtWorld MLS system, which means your vessel will not only display on YachtWorld, but every other major brokerage company website in America.
HMY regularly sends email and direct mail to customers and prospects to promote our yachts. Our brokers send letters, postcards, flyers, email, and other creative mailers to stand out, and to stay top-of-mind.
When a customer receives a handwritten letter in the mail, sees our ads in the magazines, opens an HMY email on their phone, and then sees us online or at a boat show, there is a far greater opportunity for HMY to earn their business and list their yacht.
On November 1st, 1979, HMY Yacht Sales was formed; rented a floating office in Fort Lauderdale, hired its first employee, and set out to build a successful yacht sales firm. Forty-three years later, HMY is thriving! Currently, with 13 sales locations from Ocean Reef, Florida to Newport, Rhode Island, 50+ sales professionals, and dedicated team members, HMY handles all aspects of yacht sales, service, charter, and yacht management.
Steve Moynihan first broke into the marine industry with a position at a yacht multiple listing firm in 1975. His first week on the job was at the Miami Boat Show. Steve’s position at the MLS eventually opened doors into yacht brokerage and then in 1977 when the license law required applicants to be 21 years old, Steve started a career in yacht sales.
In just two short years, Steve co-founded HMY Yacht Sales, and today is the sole owner. “I wasn’t nervous about going on my own,” he quips. “I didn’t know any better.”
HMY has 12 locations, 4 services locations, and a team of over 90 dedicated sales, support, and service people.
Many of the HMY brokers grew up in family-owned marine businesses whether yacht builders, captains, or dealers and naturally gravitate towards the same kind of company. It means a lot to our team to work at a company where loyalty and respect for one another are part of the foundation of our business. It also shows our customers HMY cares about the people who help make our business a success. Our customers see this and continue their boating relationship with HMY year after year.
